Rhapsody is adding a new section to its streaming app designed just for kids. In a teaser trailer released today, the company offered a sneak peek of the “first streaming music experience for kids.”
The update isn’t out yet, and Rhapsody hasn’t yet responded to our questions about timing of the launch. It appears the kids section of the streaming app will have albums and playlists specifically curated for children. There even appears to be playlists based on popular kids’ characters like Spongebob Squarepants, Mickey Mouse, and Bert and Ernie from Sesame Street.
Rhapsody International, owner of Rhapsody and Napster, has seen stiff competition lately as big names like Google, Amazon and now Apple have entered the streaming music industry. Last month, the company reported $12 million in quarterly losses despite adding 3 million new subscribers over the past year.
One of the largest complaints about Apple Music was that it didn’t do enough to make switching from another streaming service worth it. With a new kid-focused streaming section, Rhapsody may be trying to draw in more subscribers by repackaging content is already has rights to stream.