Nintendo will finally allow YouTube creators the chance to make money off videos that contain content from its games, after years of demanding that all advertising revenue from videos like those go directly to Nintendo.
The company announced a new Nintendo Creators Program today that will offer YouTube creators 60 percent of all advertising revenue from videos with Nintendo content, or 70 percent of ad revenue for videos from channels only focused on Nintendo. The program is currently in beta, though people can choose to sign up for it ahead of its official launch on May 27.
Back in 2013, Nintendo began using YouTube’s Content ID system to claim all of the advertising revenue on videos containing content from its games for itself. Unsurprisingly, that angered YouTubers, and this system is a move by the company to give them some more money without completely giving up on securing some ad revenue from video content.
Still, it’s not clear that the deal will be welcomed by creators with open arms. Nintendo won’t pay out any of the ad money until two months after monthly viewing numbers are counted for the video, and the company will have to “review” every video before approving it for use in the program. It’s not clear whether that means the video will be held from release to viewers on YouTube, or if it just means that creators won’t know if they’ll get any money until after their video has been reviewed. The service’s terms also say that Nintendo can change the percentage cut creators get at any time, which could be bad news down the road.
People who don’t sign up for the affiliate program will be left out in the cold, since Nintendo still plans to collect 100 percent of the ad revenue it can from videos that aren’t covered under the program’s umbrella.