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jacksonJesse Jackson, meet Jeff Bezos.

The civil rights activist, continuing his push for diversity in the tech industry, is planning to attend Amazon’s shareholders meeting in Seattle on Wednesday morning, according to his representatives. He came to Seattle in early December and met with Microsoft CEO Satya Nadella, but struggled to get a meeting with top Amazon executives at the time.

Following the launch of Jackson’s tech diversity campaign, several large tech companies that have established funds and initiatives to increase diversity in their workforce. Jackson attended the Twitter annual meeting last week, and is scheduled to attend the Facebook annual meeting on Thursday.

Amazon said in a statement, “We look forward to welcoming Reverend Jackson at our annual meeting and we agree that these are important issues.” The company’s diversity initiatives are outlined here.

Jackson is also speaking later on Wednesday as the guest at a private event hosted by the Washington Technology Industry Association in Seattle. The organization says Jackson was the inspiration behind the Northwest Technology Equity Initiative and the WTIA’s Diversity Action Committee.

Follow GeekWire for full coverage of Amazon’s annual meeting on Wednesday morning.

Updated at 4:22 p.m. with Amazon comment.

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