If you work for the New York Times and try to view the site on a desktop this week, you’ll be out of luck.
The Gray Lady announced via assistant masthead editor Clifford Levy’s Twitter account that it was going mobile-first at its headquarters this week, in what could be considered a pretty novel experiment.
As Levy’s tweet states below, the Times is conducting the experiment to drive home the importance of considering content for a mobile first audience. They say more than half their traffic is now coming from mobile devices.
— Clifford Levy (@cliffordlevy) June 12, 2015
We’re quite curious as to how this will turn out. I’m sure there are plenty of curse words being uttered by reporters at the Times headquarters today.