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netflixDid you enjoy the 16 Netflix originals from 2015? Well guess what, you’re about to get 31 original shows in the coming year. A good portion will be the new seasons of series you’re probably familiar with, such as House of Cards, Narcos, and others. But there is still plenty of room in that number to represent a huge portion of new, and likely unannounced, content.

Ted Sarandos, Netflix’s Chief Content Officer, made some comments about future original shows at the UBS Media Conference in New York.

Sarandos discussed the “why” behind Netflix’s strategic shifts to more original programming. One of the biggest reasons for the shift has been third party content ownership backlash. Specifically, if a company like Time Warner wants to pull all of its content from Netflix, or perhaps make it far more expensive to stream, Netflix is held hostage by their decisions. Instead, if Netflix focuses on creating its own library of hit shows it can distribute them indefinitely.

This is especially important for international audiences, where current content distribution is a complete mess. What is available in Canada might not be available in the United States or South America. This is confusing for consumers and Netflix wants to minimize this moving forward.

Netflix_Logo_Print_FourColorCMYKStay tuned for the major news regarding what original titles Netflix orders in the coming months. It sounds like there will be a flurry of announcements.

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