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GoPro has made a killing making the everyday person into a hero, but this camera wants to take that a step further — Graava wants to give the everyday person superhero powers when it comes to editing and sharing their footage.

Graava claims that its small, portable camera works like your brain does, selectively keeping the interesting stuff, or “memories,” while letting day-to-day minutiae slide into oblivion.

Photo via Graava
Photo via Graava

In the video, Graava demonstrates how the camera works. Its “smart automation,” uses five sensors to take note when something exciting is happening: a heart rate monitor, GPS, microphone, camera and an accelerometer. You simply power it up, carry it, and it will sense when something exciting might happening and automatically capture it.

After Graava is done collecting images, you fire it up via the app and let it “edit” the footage. When it’s done, you can easily load it to social channels. It will even add your favorite music to your video (no word on how Taylor Swift feels about that). Your “memories” will then be stored to the cloud.

Admittedly, going through any video footage and editing it down is probably one of the least-fun parts of shooting video unless that’s your jam. If Graava works, it just might give GoPro a run for its money.

If you order it before Sept. 1, you can snag one for $249. After that, it goes up to $399. Graava is expected to ship in February 2016.

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