What do Rihanna, Madonna and Nicki Minaj have in common?
They’re just a few of the mega-stars who appear in the new ad for Tidal, Jay Z’s music streaming service, which he’s relaunching today.
The ad also features very serious-looking musicians, including Kanye West, Jack White, Daft Punk and Beyonce, coming together to sit around a big conference table, while other artists, like Arcade Fire and Alicia Keys, video conference in.
According to Billboard, Jay Z’s $56.2 million acquisition of the Swedish company Aspiro, and its streaming sites Tidal and WiMP, was accepted a few weeks ago. Tidal is subscription-only, its platform claiming “the best high fidelity sound quality, high definition music videos and expertly curated editorial,” according to its site. A monthly subscription to Tidal HiFi is $19.99, but you can get basic Tidal Premium (no hi-fi) for $9.99 per month. The company’s offering a free 30-day trial on both.
Part of Tidal’s launch today included many artists changing their Twitter avatars to the same blue and tweeting their support, and Tidal is trending high on the social site. And while Taylor Swift is not featured, she is reportedly bringing her music to Tidal, which is news since she took her tunes off Spotify, according to Gizmodo.
There’s a live stream of a special announcement coming today on Tidal’s site at 5 p.m. ET/2 p.m. PT.
See the ad below: