Soaked CEOs in the summertime can only mean one thing: the ALS Ice Bucket Challenge is back.
Earlier this month, the ALS Association kicked off the second iteration of the campaign that overtook Facebook feeds everywhere last year and led to one of the most epic viral crazes of all time. The organization is using the hashtag #EveryAugustUntilACure.
— The ALS Association (@alsassociation) August 6, 2015
The movement worked so well last time because high profile celebrities, like Facebook CEO Mark Zuckerberg, gave money, dumped cold water on their heads and then challenged others to do the same. The ALS Association says the 2014 campaign raised over $220 million to boost research on treatments of ALS, also known as Lou Gehrig’s Disease.
Of course, the sequel hasn’t lived up to the original quite yet. Professional athletes have been the first to take the plunge this time around, as the teams like the Atlanta Braves, Toronto Blue Jays and Kansas City Chiefs were some of the first to get wet.
Renée Zellweger has also already participated.
As for the tech industry, Microsoft CEO Satya Nadella appears to be one of the first. He and Windows chief Terry Myerson accepted the challenge this week.
And they may have helped give the campaign a boost, challenging all “6 million Windows Insiders all over the globe” to go next.
“Now that’s an upgrade,” Nadella said, a nod to the company’s ongoing campaign to convince users to upgrade to Windows 10.