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Apple-TV_HBO-GOT-PRINTHBO Now, the over-the-top streaming service that offers people a chance to watch shows like “Game of Thrones” and “Veep” without a cable subscription, launched today for Apple and Cablevision internet customers.

Now, people can subscribe to the service by firing up their Apple TV, installing the HBO Now app on their iOS device or going to Cablevision’s website in the event that happens to be their internet provider. After that, they’ll be able to watch HBO content on their Apple TV, iOS device, PC and/or Mac. It’s good news for people who don’t want to pay for a cable subscription, since paying for access to HBO Now was previously the only way to get streaming access to the channel’s new content.

The service ordinarily costs $14.99 a month, but people who sign up in April will get a free 30-day trial of HBO Now.

People who don’t have Apple devices but still want HBO in their living room can look forward to the roll-out of the channel on Sling TV. That service will also allow people to add HBO to their existing web TV subscription for $15 a month, and will be launching in time for the “Game of Thrones” premiere on April 12. Sling TV is available on a wide variety of devices, including Amazon’s Fire TV, the Xbox One and Roku’s streaming boxes.

For more explanation about the service, HBO’s John Oliver recorded this bit:

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