Starbucks is no stranger to implementing digital initiatives.
The coffee giant runs one of the most successful retail applications, and at its shareholder meeting today in Seattle, Chief Digital Officer Adam Brotman said the app has 14 million active users, who conduct eight million transactions a week.
As part of its new digital initiatives, it allows people to order drinks and food remotely from the phone at 650 stores in the Pacific Northwest, and today, announced two pilots in Seattle and New York City, where it plans to offer mobile delivery.
But as it turns out, physical stores are also key to the Seattle company’s growth, even though you feel there’s already one on every street corner. Starbucks announced today it’s far from reaching market saturation, and over the next five years, it will be adding 8,000 stores for a total of 30,000 stores, up from 22,000 today.
Astonishingly, it says that pencils out to opening a new store every six hours, 24-hours a day for the next five years.
A lot of that growth will be happening internationally, with Starbucks envisioning that one day India will be one of the top five markets that it operates in around the globe. Today, China is its fastest-growing market.
