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Photo via Ford.

Ford is making it easier for London residents to drive around the city without owning a car.

CityOnDemand_13The company today officially launched GoDrive, a smartphone-enabled service that lets you pick-up and drop off one of 50 cars spread across 20 locations.

GoDrive lets users pick up a Ford Fiesta or Focus Electric at a given location, drive around town, and drop off any of the 20 Ford locations. Drivers reserve cars with their smartphone and pay per minute of use.

GoDrive is much like Car2go, the Daimler-owned car-sharing service that’s seeing big demand in Seattle and elsewhere.

Ford initially tested this idea with a pilot program called City Driving On-Demand late last year, and is running similar tests in Germany, India, and the U.S. BMW also offers a car-sharing program in London with 270 vehicles and has plans to launch the service in Seattle soon.

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