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Evernote penultimate-tiers-illustrationsEvernote, like Goldilocks, now has three choices. But it’s hoping the continuing Basic, new Plus, and updated Premium options are all just right for its subscribers.

Today, the cross-platform note-taking, storage and syncing service rolled out its new tiered subscription model. Instead of just a free option and a paid level, Evernote is adding a mid-level Plus subscription while simultaneously increasing its Premium subscription to unlimited note uploads.

Evernote Twitter logoEvernote Premium, at $50/year (or $6/month), now features unlimited uploads and larger individual note sizes. The upload limit had been 4GB per month, which itself was an increase from an earlier 1GB monthly limit. For users in the U.S., the new price represents a $5/year increase from the previous rate of $45/year.

Evernote Plus is the new level on the tier. At $25/year (or $3/month), it inherits a 1GB monthly upload limit, plus what formerly had been Premium-only features such as offline access to notes on mobile devices, a passcode lock, and the ability the turn emails into notes automatically.

Evernote Basic remains free, with a 60MB monthly upload cap.

Individual note size for each option varies as well, from 25MB in Basic, to 50MB in Plus, to a whopping 200MB in Premium. Evernote has posted a detailed feature comparison chart, which also includes its top-of-the-line Evernote Business.

At least one Evernote Basic feature is going away: the ability to search text in PDFs added after today. Evernote also says it’s discontinuing the ability to buy “quota bumps” for monthly uploads once a customer hits a plan’s limit, instead apparently encouraging Plus customers so affected to upgrade to Premium accounts.

One issue Evernote customers have noticed are price differences for continuing Premium subscribers, either up or down. Evernote acknowledges this, and says if prices have gone down in a country, there is a way to get an adjustment.

Evernote says existing subscribers won’t be charged the new prices until their renewal after April 29, 2016.

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