Eventbrite, which helps people organize 1.5 million events per year, announced today that it will offer its users a new social media tool thanks to a partnership with Tagboard, a Seattle-based startup that develops hashtag aggregation software.
Those who create an event on Eventbrite will be able to use a Tagboard extension tool from the Eventbrite management dashboard, allowing users to display social posts with a given hashtag from Twitter, Instagram, Facebook and other platforms on an event listing page. Users will also be able to moderate individual posts and see analytics.
“This integration will allow all our event organizers to take a proactive role in owning their event hashtag,” Dylan Serota, head of partnerships at Eventbrite, said in a statement.
Tagboard inked a similar partnership earlier this year with Hootsuite to help brands and media companies display social media posts more efficiently.
Founded in 2011, Tagboard capitalizes on the usage of hashtags in social media and has essentially built a landing zone for specific hashtags or topics that are alive on social media. Users can find out more information about a certain subject or event, while companies like Microsoft, Audi, and Alaska Airlines have the ability to customize the design and imagery of their pages to help frame the conversation and brand, all in real-time.
Tagboard, which has raised $4 million to date, now employs 27 and runs another office in Asia where the company is seeing big growth in hashtag marketing with clients like Yamaha Motors, Adidas, and China Airlines.