Hootsuite enterprise customers will now be able to send social media posts from the Hootsuite platform straight to a landing page created by Tagboard, a Seattle-area startup that helps aggregate posts around a given hashtag. The idea is to streamline the workflow by helping social media managers both view the chatter in one place (Hootsuite) and select specific content that can be displayed in an organized fashion (Tagboard).
One specific target market is TV networks, which Tagboard said can take advantage of the partnership to better implement a “social TV solution.”
Founded in 2011, Tagboard is capitalizing on the usage of hashtags in social media and essentially has built a landing zone for specific hashtags or topics that are alive on social media. Users can find out more information about a certain subject, while companies like Microsoft, Audi, and Alaska Airlines have the ability to customize the design and imagery of their pages to help frame the conversation and brand, all in real-time.
Tagboard, which has raised $3.6 million to date, employs 20 and just opened a new office in Asia. The company expects to double in the next year as its revenue has grown 600 percent in the past year. Josh Decker, CEO and co-founder, said that “we are seeing the type of growth we could have only dreamed about early on.”
“We are maturing as a company and seeing growth in all areas of our business, but we are especially excited about our enterprise and media verticals,” he added.
Tagboard also announced today that it inked a partnership with Gannett Broadcasting, which owns TV stations in 38 markets across the U.S.