The excitement of this year’s NBA Finals is showing up in ESPN’s streaming numbers.
WatchESPN, the company’s streaming platform, set more records during Game 3 of the NBA Finals on Tuesday. ESPN reported today that Cleveland’s 96-91 win over Golden State generated 736,200 unique viewers on WatchESPN, up 113 percent from last year. The game also churned out an average minute audience of 207,300, which was up 118 percent from last year’s Game 3.
Both are records for an NBA game on WatchESPN.
The first two games of this year’s Finals also set new milestones. Game 1 saw 677,669 unique viewers, up 117 percent from last year’s Game 1. On Sunday, Game 2 generated a record 704,000 unique viewers and an average minute audience of 173,900.
ESPN set similar streaming records when it aired last year’s World Cup online.
Meanwhile, on the regular tube, Nielsen reported that this is the most-watched NBA Finals ever through three games.
WatchESPN can be accessed at WatchESPN.com and via the WatchESPN mobile apps (Android, iOS, Windows 8, Windows Phone, Kindle Fire, Fire TV,Chromecast, Roku, Xbox One, Xbox 360). You’ll need a cable subscription that includes ESPN from one of these providers to access the ESPN feeds.
Game 4 will air at 6 p.m. from Cleveland. The Cavs are up 2-1 in the series.