Today, Disney announced a new line of toys that are a mash-up of wearable tech, action characters and gaming adventures in one. It’s called Playmation and it looks beyond awesome.
The first round of Playmation toys will be the Marvel Avengers starter pack, which includes an app you download for adventures, the Iron Man Repulsor that straps to your arm, and two Power Activators and two Smart Figures (Captain America and Iron Skull). The Repulsor syncs with JARVIS, Iron Man’s A.I. assistant, to deliver your mission and off you go. You can sync gear with other Repulsors for multiplayer mode, too.
While the Marvel kit is not out until October, Disney unleashed a killer site to explain Playmation, and of course, drum up some interest among your young folk for the futuristic toys. It will retail for around $120.
“Playmation is the next step in the evolution of play, where digital gets physical and imagination becomes real,” reads the Disney Playmation site. “The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across the Walt Disney Company.”
Guess what? Star Wars is next, out in 2016, and the site states that Frozen is in development.
I know they’re marketing this to kids, but hot damn, if adults won’t want to play this, too. Check out the trailer below: