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anthology11Poachable is now Anthology.

The Seattle-based anonymous career matchmaker today changed its name to Anthology, marking yet another shift in direction for co-founders Tom Leung and Ian Shafer.

The entrepreneurs originally launched Poachable last year, offering a mix between LinkedIn and Tinder for passive job candidates — those that are curious about the next opportunity but aren’t desperate to leave their current role. The startup, which has raised $1.8 million to date, helps match a potential employee with an employer who both have already expressed interest in each other.

Me and my co-founder, Ian Shafer, in June 2012. Fresh off our first round of financing and clearly unaware we’re about to spend 2 years flailing around in the startup desert.
Anthology co-founders Ian Shafer and Tom Leung.

But as Leung notes in a blog post, the company ran into issues with registering “Poachable” as a trademark and “we also started to outgrow the name,” he wrote.

“Anthology represents an expansion of our original vision a year ago from just helping professionals secretly consider a potential job change to a broader and more ambitious vision of helping professionals discreetly manage, optimize, and curate every major step of their career,” Leung wrote.

Leung added that “anonymous job exploration is still a big part of what our product does, but we will be adding lots of exciting new career optimizing features and services in the future that take our platform to a whole new level — well beyond simply being poachable.”

All previously-created Poachable accounts can use their existing log-in credentials at Anthology.co, so users should expect no changes on that front.

Leung and Shafer first teamed up to launch a startup called Yabbly back in 2012 as a platform for product-oriented reviews and Q&As. The startup pivoted in March 2014 when it debuted a website similar to Reddit’s Ask-Me-Anything service, in which individuals field a variety of questions online, dishing the inside scoop on a diverse set of topics.

But then four months later, the pair again switched gears and started Poachable. Leung detailed the entrepreneurial lessons he’s learned over the past few years in this guest post on GeekWire.

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