Amazon wasn’t one of the companies showing off an Apple Watch app earlier this week, but that doesn’t mean the Seattle-based retail giant will be absent from users’ wrists. According to a report from TechCrunch, the firm has an app for the Apple Watch that mirrors its support for Android Wear.
That means people who buy one of Apple’s high-end smartwatches will be able to search for products on Amazon using their voice, add them to their wishlist, or even – here’s the risky part – purchase them with the company’s 1-Click ordering system. It’s a powerful tool for getting people to order more items from Amazon, since users won’t even have to pull out their phone to buy whatever it is that they want.
The company declined to offer more details about the app, but said in a statement emailed to TechCrunch that it’s committed to being available wherever customers want to shop.
“Amazon is constantly innovating on behalf of our customers. We are committed to being anywhere customers want to shop. That includes watches. We have an Amazon shopping app for Android Wear and will look to expand to other devices.”
Opening up shop on the Apple Watch makes sense for Amazon, since the sort of people who are willing to drop upwards of $349 on a smartwatch will likely have the income to purchase other items as well. By making Amazon’s shopping experience available to people on their wrists, it’s possible to drive even more revenue from impulse buys.