cirpprime

Amazon Prime members, you’ve got an undiscovered gem to watch!

The company’s landmark series, Transparent, has been seen by fewer than 40 percent of Amazon Prime subscribers, according to new estimates released after the show and its star, Jeffrey Tambor, won Golden Globes last night.

That compares to more than 80 percent of HBO Go subscribers who have watched at least one episode of Game of Thrones, and more than 60 percent of Netflix subscribers who have watched House of Cards, according to the data from Consumer Intelligence Research Partners research firm.

And the winner is… Amazon.

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The findings underscore the broad nature of the Amazon Prime subscription service, which offers free two-day shipping as its core benefit even as the company expands further into streaming video, including its own original programming.

“Since HBO first identifies as a television network, it does not surprise us that HBO Go subscribers are the most frequent viewers of their proprietary programming,” said Josh Lowitz, partner and co-founder of CIRP, in a statement. “In contrast, Amazon Prime primarily attracts members for 2-day shipping. As the service with the lowest penetration for its proprietary programming, the Golden Globes for Transparent suggest that Amazon Prime customers miss some great, award-winning material.”

Jefrey Tambor in  'Transparent.' Credit: Amazon Studios
Jeffrey Tambor in ‘Transparent.’ Credit: Amazon Studios

The Golden Globes recognition could help to change that, elevating the profile of Amazon’s original series among existing Amazon Prime members and perhaps even driving some new Amazon Prime sign-ups.

Transparent is a dark comedy about a father who comes out as transgender. The series was created by Jill Soloway, whose credits include the HBO series Six Feet Under, and it stars Jeffrey Tambor, of Arrested Development fame.

About 14 million Amazon Prime members have viewed at least one episode of Transparent, and 3 million have watched every episode, according to the CIRP estimates. That compares to 28 million HBO subscribers who have watched at least one episode of Game of Thrones, and 14 million who have watched every episode.

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