Imagine only receiving 78 percent of what you ordered?
That’s the idea behind this new parody video, which calls out the average wage gap between women and men in the United States, using Amazon Prime as its vehicle for the message.
In this video, introducing “Amazing Prime for Women,” they walk you through what “78 percent of each item for 78 percent of the price” gets you. And it ain’t pretty.
“From books to umbrellas to sweaters, it’s the Prime service you love at the price you can afford when you’re taking home three-quarters as much as a man would for being equally productive,” the ad states.
The wage gap gets even worse if you’re not white. African-American women average 64 percent and Hispanic women 54 percent, according to the video.
The maker, comedian Paul Gale told Huffington Post that he “hopes the video will bring awareness to wage inequality.”
On a side and related note, we wrote about the campaign for Amazon to rename its “Amazon Mom” program to include dads as “Amazon Family.”
Here’s the parody video below:
