Adele just dealt a blow to streaming services, including Apple Music, Spotify and Rhapsody — she won’t be giving access to anyone for her new album 25 anytime soon.
The news comes from the New York Times, which reports that “with less than 24 hours before the release of the album on Friday, the major digital music services were informed that 25 would not be available for streaming, according to three people with direct knowledge of the plans. A spokesman for Adele declined to comment.”
The Times reports that Adele was “said to have been personally involved with the decision.”
It’s another case of an artist having enough buzz and selling power to control the distribution of their music. See Taylor Swift taking on Apple this past summer, challenging the company to pay royalties to artists even if subscriptions were being offered for free to new users.
Beyoncé is one of the other superstars to have withheld her last self-titled album, “Beyoncé,” from streaming for almost a year.
Adele’s follow-up to her smash hit album, 21, is nearly five years in the making, and easily one of this year’s most highly anticipated releases. Like Swift and Beyoncé, Adele also carries enough star power to control how it’s going to be released.
Billboard reports that Columbia Records plans to ship “3.6 million physical copies of the singer’s new album 25 in the U.S., which would probably mark the largest number of new-release CDs shipped in the past decade.”
Here are more digital and physical projections from Billboard:
“Sony Music is projecting first-week CD sales of 1.5 million, while Apple digital sales are expected to be about 900,000. Overall downloads should come in at about 1 million units. Sources also suggest that preorders at iTunes will wind up at about 450,000, while Amazon’s pre-orders have already topped 100,000, for both CDs and MP3s.”
However, Adele’s first single, “Hello,” is streaming on Apple Music and Spotify.
Here’s her new song below: