One of Windows Phone’s advantages over other mobile operating systems is Microsoft’s enterprise software pedigree. The company has been pushing its smartphones as products for businesses that need to manage a large fleet of devices.
But according to Good Technology’s Mobility Index Report, Microsoft hasn’t been making any headway in its attempt to draw enterprise users away from smartphones provided by Google and Apple. Enterprise activations of Windows Phones using Good software made up just 1 percent of the total number of devices activated from April to June of this year.
Apple, by comparison, is leading the enterprise market, with 67 percent of device activations in the same period, based on Good’s stats. It lost some of its lead to Android in the quarter, though: Google’s OS picked up an additional 5 percentage points from Apple compared to Good’s last survey. BlackBerry devices weren’t counted in the survey, because it only counts devices that use Good’s platform, which isn’t available on BlackBerry.
The Cupertino-based company holds a larger lead in the tablet market, where the iPad controls 90 percent of all enterprise tablet activations to Android’s 10 percent. While the tablet market may be slowing down overall, Good also reported that the gap between the number of smartphones and tablets being activated has closed “significantly” in the past quarter, meaning that more companies are picking up tablets for their employees.
In addition to the device statistics, Good revealed that enterprise app activations had risen 20 percent quarter-over-quarter, signaling that more and more businesses are jumping on the smartphone bandwagon and more deeply integrating mobile devices into their workflow.
