A deep dive into Facebook’s Social Advertising platform reveals 9.8 million users in the 13-to-17 age range as of this month — a 25 percent drop from the 13.1 million teenagers on the network three years ago. That dip is also evident in college-aged group, which saw a 7.5 percent decrease from 2011.
There were also only 15.5 million users aged 55 and over in 2011, but that number has skyrocketed by 80 percent to 28 million — so, while the youth leave, the older generation seems to be using Facebook more and more.
Of course, losing the kids attention might not be a huge problem for Facebook, as the social network is still seeing increases in daily active users and overall revenue. The company’s stock is up 80 percent in the last year.
Here’s some more data from iStrategyLabs, which breaks down the demographics of the 18-to-24 group, as well as the 55 and over users:
And here’s a video we produced this past summer, asking people around the University of Washington campus how they feel about Facebook: