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Visible-Logo_4CBellevue-based social media analytics company Visible Technologies has been sold to Vocus and Cision, a newly-merged company that makes software for the public relations field.

Terms of the deal were not disclosed in a press release issued this week, and it’s unclear whether investors made any of their money back.

Visible Technologies was founded in 2005 by Dean Graziano and Jim Webber, raising $83 million across 10 rounds of funding over the years, according to CrunchBase. Backers included WPP, Ignition and Investor Growth Capital, with the company employing 125 people after a merger occurred in 2012 with Cymfony.

“We’re building the ultimate PR tool, and Visible Technologies is a key element,” said Vocus Chief Executive Officer Peter Granat. “Using PR to drive strategic business value requires an ability to uncover and leverage meaningful brand insights. Adding the Visible team and technology allows us to more effectively measure social impact and turn those insights into action. As this acquisition shows, we are committed to continued investment in and enhancing our platform, content tools and analysts to move the PR and marketing communication industry forward.”

Vocus and Cision merged earlier this year through an investment by private equity firm GTCR, with the intent of forming “a premier global public relations cloud company.”

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