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shopigniter22ShopIgniter, a four-year-old startup that helps brands market products through social media, has raised an additional $1.5 million from its existing investors.

Madrona Venture Group and Trinity Ventures both participated in ShopIgniter’s latest round, which brings total funding up to $13 million.

ShopIgniter, based in Portland, helps hundreds of brands — including big-name customers like Nike and Toyota — establish retail outposts on social media while providing detailed analytics that allow companies to more effectively engage with their fans.

“We’ll use the funds to continue the expansion of our platform into social mobile advertising and performance marketing,” CEO Matt Compton told GeekWire. “It’s great to have investors who support our vision and our focus on building the company.”

ShopIgniter has an array of big-name customers from Nike to Comcast.
ShopIgniter has an array of big-name customers from Nike to Comcast.

Compton said that 2013 was a “big year,” for his company, which saw a 210 percent growth in terms of customer growth. He said ShopIgniter will continue to expand its social performance marketing solution through 2014, while adding more customers.

“Our focus is on helping those brands and their agencies reach and convert social mobile consumers and drive real marketing outcomes such as video views, lead generation and product purchase,” Compton added.

Brands today are becoming more aware of what’s called “social mobile consumers,” or in other words, the increasing amount of people spending time on their smartphones browsing social media. That’s exactly where ShopIgniter comes into play, helping an array of customers — everyone from Comcast to AT&T to Razorfish — reach consumers on their devices.

For more about ShopIgniter, check out this Startup Spotlight we ran one year ago on the growing Portland company.

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