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Highspot CEO Robert Wahbe
Highspot CEO Robert Wahbe

Highspot, the marketing engagement startup founded by former Microsoft execs, has landed a $9.6 million Series A round of funding. The round was led by Seattle’s Madrona Venture Group.

Highspot CEO Robert Wahbe tells GeekWire that the company will use a portion of the cash to boost the development of new products, while the other chunk will be used to build out the company’s sales team.

Highspot just opened for business earlier this year, after spending a couple of years in stealth mode. The company offers its clients a platform designed to help them get the most out of their sales and marketing spending. Features include detailed analytics about which campaigns are working, as well as curated content selected for each potential sales opportunity.

“Content marketing is not a new way to reach the customer, but there is a lot of time wasted on creating and sharing content that just doesn’t get read,” Madrona Managing Director Tim Porter said in a press release. “Robert and his team are bringing data science to the workings of sales and marketing to allow them to close more deals and do it more quickly.  We are excited to work with such a great team.”

Porter, who has been advising the company for the past two and a half years, will join Highspot’s board of directors.

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