Porch, the Seattle-based home improvement data startup, has given professional users a new set of tools to understand how they’re being seen on the service. The Pro Dashboard brings a bunch of information together into a single package, including analytics about the number of profile views and project views a particular professional has received.
In addition, professional users of Porch will also be able to track and manage the calls they have with potential clients so that they can keep up with people who might be interested in paying for their services.
Finally, users of Porch Premium get a couple of more detailed services through the site. Pros will be able to keep track of past clients that they have already done work for, and can even get a notice when those clients move in order to offer them services that could help with their new home. Those members who want to keep track of how they stack up against their competition will be able to use a Competitive Insights feature to get real-time insights into how their profile compares with others like them.
Today’s professionally-focused feature announcement comes a couple of months after the company announced that it raised $27.6 million in a Series A round of funding led by Lowe’s home improvement stores.