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If you were hoping to snag a four-day pass to Penny Arcade Expo (PAX Prime), well, you’re too late.

Tickets for the 11th-annual PAX in Seattle went on sale at 10:12 a.m. today.

By 10:37 a.m., the $110 four-day passes were sold out — in 25 freakin’ minutes!

There are still single-day tickets available for $35, but if last year was any indication — everything was gone by 4:25 p.m. — those will be swooped up immediately. The four-day passes also sold out in less than 30 minutes last year.

Someone lucky enough to snag a four-day pass has already posted their tickets to eBay. Asking price: $599.

PAX used a queue system to sell tickets “in an orderly and fair way,” identifying cookies of each user to hold places in line. People had eight minutes to make a purchase once it was their turn in line.

Lots of people jumped in the queue shortly after PAX opened sales, but still couldn’t manage to buy the 4-day pass. Many vented their frustration on Twitter:

Many disappointed gamers voiced concerns about PAX’s ticket-selling methods last year, and the organization responded with this FAQ. There was supply for up to 85,000 people in 2013, with estimated demand in the 135,000-to-150,000 range. Some criticized PAX for allowing too many scalpers to purchase blocks of tickets.

“The number of badges you see from now until PAX for resale is still a very small percentage of the total badges we sold,” PAX notes in the FAQ.

PAX, held over Labor Day Weekend at the Washington Convention Center, brings together more 70,000 gaming fans who can play a variety of games on systems old and new, hear from industry leaders on various panels, compete in tournaments, and dress up in their favorite costumes.

Related: Inside PAX’s 6-hour sellout: ‘The crush was insane’

Update, 11:06 a.m.: Looks like the four-day passes sold out even faster than 25 minutes:

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