Last week, it was Hulu and Crackle joining the Amazon Fire TV party.
Now, Netflix is in, too.
In his letter Q1 earnings letter to shareholders, Netflix CEO Reed Hastings said that his company expects to enable voice search for Amazon’s new $99 set-top box “later this year.”
Currently, the voice search feature — which we came away impressed with in our initial review — only scours Amazon’s own content on Prime Instant Video and Vevo TV, the music video app.
This summer, however, when you search for something by speaking into the Fire TV remote, you’ll see results from the Netflix, Hulu Plus, Crackle and Showtime Anytime apps.
The relationship between Amazon and Netflix has been interesting to watch over the past two years. Netflix, which has seen profits from its DVD business decline, still dominates the streaming space, but Amazon has made small gains as of late with its Prime Instant Video service.
The companies are also producing their own television content. While Netflix recently released an entire second season of its uber-popular House of Cards show, Amazon is working on its own batch of original series and just approved six new shows for production.
Though they both compete in the video streaming space, the twist is that Netflix runs on Amazon Web Services.
Netflix, meanwhile, also announced today that it will increase its subscription plans by $1 or $2 this quarter. The company posted a Q1 income of $53 million and now has 12.68 million subscribers worldwide, up more than 5 million from this time last year.
In addition to the Fire TV, Netflix plans to integrate its service into TiVo set-top boxes in the U.S. this year.
Related: Amazon warms up its voice as smartphone launch nears, with help from past deals
