The year-old company offers “sales enablement tools” that integrate with existing CRM software and supplies relevant information at different stages of the buying cycle to help sellers with their job. MobilePaks also offers training and educational courses for sales and marketing employees. Customers include Cisco, Tripwire, and others.
The startup operates under a 14-year-old Portland-based parent company called Via — formerly known as viaLanguage — that builds translation and eLearning software to businesses like Nike and Oracle.
MobilePaks is led by CEO Chanin Ballance, who has been president of Via since 2000. Her LinkedIn profile still lists her as CEO of both Via and MobilePaks.
On the SEC filing noting the fresh cash, Vesta Corporation CEO Doug Fieldhouse is listed as an investor. We’ve reached out to MobilePaks for more details and will update when we hear back.
Update, Sept. 22 at 9:50 a.m. — MobilePaks today confirmed that it has closed a $2 million in a round led by Oregon Angel Fund. The money will be used for product growth, in addition to sales and marketing.
“We are excited to invest in MobilePaks technology as it fills a gap between marketing automation and CRM that is largely manual and riddled with waste today,” Oregon Angel Fund founder Eric Rosenfeld said in a statement. “In doing so, MobilePaks is positioned to help organizations increase sales and marketing productivity and effectiveness.”