The Xbox One will be available starting at the low price of $329 in the U.S. for Black Friday and Cyber Monday.
That’s $70 cheaper than the currently advertised price for the PlayStation 4, which based on information available so far is not being marked down for the holidays. It’s also $20 cheaper than the holiday price Microsoft announced last month.
Although some retailers, like Target and Walmart, already had started to advertise the new price for the Xbox One, Microsoft confirmed that the discount will apply to consoles and special edition bundles across the board in a blog post this morning.
Microsoft said the prices will be in effect for four days — Thursday through Saturday and again on Monday (but only online). That includes busy shopping days like Thanksgiving, Black Friday and Cyber Monday. The discounts apply to the Xbox One console and special edition bundles, such as Assassin’s Creed Unity Bundle and Call of Duty: Advanced Warfare Bundle. Some games will also be marked down by 40 percent.
Here’s a breakdown of additional deals by retailer:
— Best Buy: Xbox One Assassin’s Creed Unity bundle with Kinect at $429, plus a free controller, and Xbox One Assassin’s Creed Unity bundle for $329.
— GameStop: Xbox One Assassin’s Creed Unity bundle at $329.
— Microsoft Retail Stores: Xbox One Assassin’s Creed Unity bundle at $329, Xbox One Assassin’s Creed Unity bundle with Kinect at $429, plus any select game of your choice in addition to other Xbox deals found here.
— Target: Xbox One Assassin’s Creed Unity bundle at $329, including a $50 Target gift card.
— Toys R Us: Xbox One Assassin’s Creed Unity bundle at $329.
— Walmart: Xbox One at $329 with Halo: The Master Chief Collection and $30 gift card and Xbox One Assassin’s Creed Unity bundle for $329.
Currently, prices for the PlayStation 4 including Grand Theft Auto V and The Last of Us is being advertised for $400 at GameStop and Best Buy. At Walmart, customers buying the PlayStation 4 will pay $400, but will receive a $50 Walmart gift card.
This year, it appears Sony has decided to offer bundles, rather than discount its prices for the holidays. That move likely reflects how comfortable it has been with sales since the consoles launched. Microsoft’s console debuted the Xbox One in November for $499, which was $100 more than the PS4. The PS4 has outsold the Xbox One for the past nine months.
In November, Microsoft announced a holiday price of $349, and in June, Microsoft began selling a $399 version of the Xbox One without the Kinect sensor — $100 less than the Xbox One with Kinect. The PS4 has stayed at $399 since launch.