It’s the build-up to the long Labor Day weekend, so how can someone reach key decision-makers from Washington, D.C.? Take out ads in local newspapers in some of the most popular East Coast vacation destinations, apparently.
That’s exactly what Microsoft is doing to bring attention to its Digital Constitution campaign, its challenge to the U.S. government’s attempt to obtain customer email stored on overseas computer servers.
The company is taking out full-page ads this week in papers in communities including Rehoboth Beach, Del.; Outer Banks, N.C.; and Martha’s Vineyard, Mass., to highlight its legal struggle against a search warrant seeking customer email on a server in Ireland. The company is appealing a recent court ruling in the case.
“Checking email from the beach, Washington?” the ad reads. “Then you may be just as concerned as most Americans about who has access to your emails saved in the cloud.”
Here’s the full ad, just in case you’re not in Martha’s Vineyard to see it for yourself.