Trending: Apple to unveil details of massive Seattle expansion at big new office complex in Amazon’s backyard
photo credit: CarlMalamud via Flickr.
photo credit: CarlMalamud via Flickr.

Amazon is unveiling an exhaustive list of “Black Friday” deals this evening, which it hopes will set itself apart from the competition this season.

The deals range from the most high-end electronics, like a 55-inch curved 4K Samsung TV for $1,298 to the most basic toys, like a special Lincoln Logs kit for $40. The sale begins this Friday, with new deals being added every 10 minutes for the next eight days. A full run down of the offers can be seen on the press release here.

Traditionally, Black Friday is the day after Thanksgiving when consumers mob malls looking for the best deals, but clearly this year the Seattle retailer also wants in on the action — not wanting to wait until Cyber Monday when employees typically shop online once they return to work.

“Our customers are redefining Black Friday shopping. They want to stay home with family, enjoy some turkey and football and shop the hottest deals from their phone, tablet or PC,” said Steve Shure, Amazon VP of Worldwide Marketing. “Starting November 21, we will add new deals as often as every 10 minutes, for eight days, including tech, toys, tools and more.”

This is Amazon’s second major Black Friday announcement. The first one came on October 30 when Amazon said it would start offer two “Deals of the Day” every day until Dec. 22.

This week, ComScore released its official forecast for holiday spending online, calling for it to hit $61 billion in November and December, representing a 16 percent jump over the same period last year. Mobile purchases are predicted to account for $7.9 billion of that, growing 25 percent year over year.

One interesting twist to watch will be price-matching promotions this Christmas. Walmart has pledged to match online prices, meaning that just because the lowest price can be found on Amazon, doesn’t mean consumers will have to buy it there.

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