Perhaps in light of its legal battle with the Beastie Boys over the use of the song “Girls,” GoldieBlox, the toy that encourages girls to build things, has created an animated video with original music. In the video, Emily Haines — lead singer of the band Metric— provides the soundtrack to a racing dilemma faced by Goldie.
In the video, “Lightning Strikes,” Goldie loses the first race, but regroups and starts tinkering around to find solutions to her car’s problem. “Goldie knows that any ‘failed’ experiment is really just one step closer to that ‘a-ha’ moment…the moment when Lightning Strikes, and the solution becomes clear,” reads GoldieBlox’s website.
In a message announcing the video, former Seattlelite and GoldieBlox founder Debbie Sterling wrote: “Since I started GoldieBlox three years ago, I’ve observed countless play tests and I’ve been frustrated at how often girls give up on things for fear it won’t be ‘perfect.’ If we start teaching girls that it’s OK to fail, that trial and error are a fun part of the creative process, and that you don’t have to be a born genius to succeed in STEM, we can make an enormous impact on the next generation.”
In the lyrics, Goldie notes: “I just know there is no code that we can’t crack.”
GoldieBlox sued the Beastie Boys after the famous rap artists brought it to the company’s attention that they didn’t allow anyone to use their songs for commercials. The BBoys countersued; and finally it was settled by both parties in March. (BTW, who sues the Beastie Boys? That’s like kicking a puppy.)
Despite all that, the new video’s message and the song are quite catchy and indeed empowering. Watch it below: