Tomorrow HTC is unveiling its latest flagship phone, which hopefully will help it regain some ground against Apple and Samsung in the smartphone wars.
This launch has been full of leaks, so there aren’t many surprises left. If it is a deliberate approach by the manufacturer to try to get as much attention as possible, The New York Times has a lot to criticize about it in the story: “Not the Best Way to Sell a Smartphone”.
Today’s unofficial video was posted by VidxHD, a YouTube channel specializing in tech news. In the extensive 14-minute hands-on tour, pretty much everything is unveiled about the brushed stainless steel smartphone. Additionally, it reports that the phone will launch on Verizon Wireless starting tomorrow at 10 a.m. An unlocked phone will reportedly cost $600.
Of course, these are just rumors, so tomorrow’s 8 a.m. event in New York isn’t for nothing. For now, everyone has been calling the phone, the HTC One, but it would make sense for the name to be changed slightly so consumers don’t confuse it with the first HTC One launched a year ago.
Unlike Apple and other companies that announce big press conferences days before they occur, and try hard to keep the content under wraps, the Taiwanese manufacturer has taken the opposite approach with this one. At Mobile World Congress in Barcelona, the company unveiled the HTC Desire 816, a mid-range phone, but the company’s CEO Peter Chou kept repeating that more exciting things were coming on March 25.
What would be more exciting is if the company doesn’t just launch the new flagship device, but also launches a tablet or a trendy wearable. For a closer look at the phone, check out the video here, and then tune into GeekWire tomorrow at 8 a.m. for the official rundown and any last-minute surprises: