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Google ChromecastIt’s been a good run so far for Google’s Chromecast video streaming dongle. The $35 device, which plugs into a TV’s HDMI port and allows users to stream video from a number of different sources, captured the interest of consumers, in part because it’s incredibly cheap compared to its competitors, like Apple’s $99 set-top box.

As it turns out, that pricing strategy has worked quite well for Google. Sundar Pichai, the company’s Vice President of Android, Chrome and Apps, told an audience at SXSW yesterday that sales of the Chromecast were “in the millions now, and it’s growing very actively,” according to a report by AndroidHeadlines.

Google isn’t stopping anytime soon, either. Pichai says that the company plans to expand Chromecast sales to international markets. While he wasn’t clear about which markets will be getting the dongle, the Chromecast’s low price and support for popular services like Netflix and YouTube will make it an attractive choice for budget-conscious buyers wherever it expands next.

The competition is going to keep heating up, though. Apple is rumored to be working on a major update to the Apple TV that would include more streaming options, and Amazon is said to be developing its own set-top box that includes gaming capabilities.

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