Porch WallPorch is expanding its footprint.

Porch LobbyThe fast-growing Internet company has acquired Seattle startup ValueAppeal, GeekWire has learned. Terms of the deal were not known, and it is unclear whether Porch will continue to operate the service or incorporate the technology into a future offering.

ValueAppeal initially started with an online service that allowed home owners to easily file property tax appeals, but it dumped that service last fall. The company adopted the name MostLikely, and started working on a new service designed to help real estate professionals develop leads through predictive intelligence.

“We’d like to invite you to join Porch.com, the home network, where you can see photos of your neighbors’ recent home improvement projects and get expert advice and ideas for your home — all for free,” according to a message that ValueAppeal sent to its customers this past weekend.

Porch CEO Matt Ehrlichman declined to comment.

The acquisition will add even more bodies to Porch’s impressive team, which recently topped 200 employees. The company recently hired Seattle area startup veterans such as Daryn Nakhuda (TeachStreet and Amazon); Joanna Lord (Moz and BigDoor) and, most recently, Justin Vanning (Moz and Tune).

Charlie Walsh
Charlie Walsh

Several former ValueAppeal staffers now list their employer as Porch, including software engineer Adam Norris and data scientist Angie Hugeback. It’s unclear whether Walsh has joined the Porch team.

Porch collects data about home improvement projects across the country — including project costs —allowing homeowners to see details about projects in their neighborhoods, and connect with remodelers and contractors. It offers the service for free to homeowners, charging pros for market insights and promotional exposure in specific geographies.

It has partnerships with Lowe’s home improvement stores and Realtor.com, the official site of the National Association of Realtors. The company recently added former Market Leader CEO Ian Morris to its board, and it has raised at least $14 million from a wide variety of investors.

ValueAppeal previously raised $9.4 million.

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