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farmstrSurprise, surprise — there’s another food delivery service in Seattle.

This time it’s Farmstr, the new organic food marketplace that connects farmers directly with consumers. The company just began testing a delivery option to 11 zip codes within Seattle on Wednesdays and Fridays, and is starting with produce only.

CEO and founder Janelle Maiocco is looking at a number of potential partners who will deliver food to people’s doorsteps, including Uber, which today launched a drug store delivery service in Washington D.C.

Farmstr, which raised $1.3 million in May, gives farmers the chance to offer their food online without having to use traditional means like grocery stores or farmers markets. By eliminating the layers in a typical food distribution channel and saying goodbye to costs involved with inventory, warehouse, aggregation, repacking, insurance and transportation, farmers can sell fresh, local, organic food on the cheap.

Farmstr founder Janelle Maiocco.
Farmstr founder Janelle Maiocco.

For consumers, the website offers flexibility for buying local food from a farm of their choice, all of which have been vetted by Farmstr for local sustainability practice standards. The process is simple: Customers can find something they like and pick up their products from a handful of drop-off locations around Seattle.

Maiocco said she always anticipated having a delivery service to give people the option of having “fresh farm food land on their doorstep.”

“It’s all about convenience,” she told GeekWire. “In the event a customer can’t make it to the drop site, it’s easy for them to just order and have it delivered to their doorstep. It removes an obvious barrier for customers to be able to simply order and have their food delivered.”

Farmstr plans to expand its delivery option to all types of food and to more zip codes. For now the service is free, but the company will charge a small fee for delivery in the future.

This is just the latest new food delivery option in town, all of which are making it easier for people to get their food fast. It’s part of a growing trend of companies that, thanks to smartphone technology, are providing efficient and innovative on-demand services.

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