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Football fans — get ready to see some NFL video clips in your Facebook stream.

The Wall Street Journal reports that the social media giant and the NFL have inked a deal to post video content — including highlights, news, fantasy advice, and more — to Facebook feeds of NFL fans.

The videos will include ads from Verizon Wireless, with Facebook and the NFL splitting ad revenue. Verizon will pay to promote the content across Facebook news feeds.

This is a notable deal, both for Facebook and the NFL, which is highly protective of its own video content. Facebook, meanwhile, is taking advantage of its data and reach to help form revenue-generating video distribution partnerships like this one. Re/code’s Peter Kafka notes that Facebook’s video strategy appears to be “procuring timely, perishable video that’s important to lots of people — and delivering it to the right people.”

Twitter inked a similar advertising partnership with the NFL September 2013 to show video highlights and replays on Twitter streams as part of Twitter’s Amplify program.

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