Not content to sit back and let online video titans like Netflix, Hulu and Amazon slug it out alone, CBS is jumping into the fray with a new streaming service. Entitled “CBS All Access,” the service will give TV fans access to the company’s online streaming catalog for $5.99 a month.
All Access customers will be able to stream a selection of 15 primetime shows a day after they air, and will also get access to a library of past seasons of current shows, including “The Good Wife” and “Blue Bloods.” All Access also includes ad-free access to a library of “CBS Classics,” including “Star Trek,” “Twin Peaks” and “CSI: Miami.”
CBS is also partnering with local affiliates in the 14 largest television markets to offer live TV streaming at launch, with more markets coming onto the service at a later time.
Customers who would prefer to stream for free can still get access to the most recent episode of current-run TV from CBS’s website the day after they air, and on the company’s mobile app a week later for primetime shows.
It’s unclear how well the service will fare. One of the great advantages to a service like Netflix is the broad selection available, but All Access will only give users the ability to watch shows that CBS produces. Right now, CBS All Access is two-thirds the price of Netflix, so it will be interesting to see if consumers decide to bite, especially since a pricing increase slowed Netflix’s user growth this past quarter.
CBS isn’t the only television company launching its own online streaming service: HBO announced yesterday that it would start offering streaming of its shows to customers without cable or satellite service next year.