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ubercreativeliveCreativeLive is getting creative at SXSW with a little help from Uber.

The Seattle-based online education startup, which raised $21.5 million in November, is interviewing an array of founders and CEOs this weekend in Austin — all from the back of an Uber SUV.

The two companies partnered to broadcast UberLIVE online through Sunday evening. CreativeLive co-founder Chase Jarvis is having conversations with people like Digg founder Kevin Rose and Book of Mormon director Jordan Roth. The company is also picking up random Uber riders in addition to the pre-scheduled interviews.

The concept is unique and interesting; however, it is a little worrysome that Jarvis and his guests are not wearing a seatbelt. If pulled over, they could be fined up to $50 based on Texas law.

sxsw-logoUber, the San Francisco-based transportation company, is making its service temporarily available in Austin for SXSW. Riders can use Uber’s luxury option, UberBlack, but will have to shell out at least $55 due to city regulations requiring a minimum price for limousine services. The company is also offering a cheaper pedicab service.

Similar to cities like Portland, Austin has a requirement that forces customers to arrange a trip with an executive sedan or limousine at least 30 minutes prior to pick-up. However, for its SXSW services, Uber managed to get around this rule because there is an exception for “corporate contracts,” and the arrangement Uber has with its UberBlack partners is a “corporate contract.”

Since Austin does not allow drivers of service like UberX, Sidecar and Lyft to accept payment, UberX won’t be an option this week at SXSW. But, Uber said it will offer free promotional UberX rides at random.

Here’s the UberLIVE stream:

Live streaming video by Ustream 

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