That’s why Seattle-based Brown Paper Tickets (BPT) today unveiled a new set of “anti-scalping” tools that can help those organizers better control their profits made off the resale of tickets.
The company, founded in Seattle 14 years ago, now offers ways to resell tickets on its platform in a controlled environment. Users can also now automatically block IP addresses that attempt repeated transactions while limiting the number of tickets that can be ordered per buyer.
BPT notes that it sees tickets being resold most frequently at events like concerts, comic book conventions, craft beer releases and nonprofit benefits.
“Without our Anti-Scalping Suite, you will see a $5 ticket to a craft beer release sold through secondary ticket sellers for more than $1,000,” CEO Steve Butcher said in this blog post. “That kind of profiteering is not good for the fans, or for the artist, small business or venue selling the tickets,”
The 85-person company, which also allows event organizers to hold auctions to sell tickets, makes money by charging a 99-cent fee, plus 3.5 percent of the ticket price. BPT refers to itself as “The Not-Just-For-Profit Ticketing Company,” since it aims to keep costs low for event organizers and donates a minimum of 5 percent of its profits to communities and causes.
The company earlier this week also debuted a new way to share tickets via text messaging. BPT has three offices in the U.S., one in the UK and another space soon to open in New York City. Nearly 200,000 events are hosted on its platform every year.