More and more businesses are investing in cloud-based software due to the growing appeal of SaaS products. While this movement has increased productivity to some extent, it’s also created more disconnected silos of information with some companies having to deal with several separate SaaS apps at once.
Azuqua wants to fix that issue, and today the Seattle-based company launched a service that helps companies connect their cloud-based products together quickly and without having to write any code.
Co-founder and CEO Nikhil Hasija first came up with the idea for Azuqua, a 2013 graduate of the Microsoft’s Windows Azure Accelerator, after he noticed how integration was the biggest inhibitor to cloud adoption.
“In many ways, SaaS apps are even harder to stitch together than traditional on-premise software,” said Hasija, who co-founded Azuqua with former Microsoft vet Craig Unger.
With its drag-and-drop visual designer, Azuqua allows companies to automate business processes that use two or more SaaS applications — for example, it can connect Twitter with Salesforce, or cloud-based calendars with Asana or Evernote. Azuqua then pumps out information based on those processes that companies can use to gain insights into their business.
Hasija noted that there are other existing services offering similar integration solutions, but instead use a model that uses what he calls “old school” enterprise integrations for the cloud.
“With Azuqua you can connect any number of SaaS services, as well as transform and reformat data, to create business processes,” he explained. “We are the only ones doing that in the industry today.”
Azuqua, which makes money with a three-tiered subscription-based pricing plan, employs 10 in Seattle’s Pioneer Square neighborhood and raised $1 million this past summer from Seattle-based seed investors.