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AWS-Logo-OrangeCompanies looking to register a new domain name have another provider to choose from: Amazon Web Services.

The company launched a domain registration service as a part of its Route 53 domain management product that also provides DNS management and a service to check the health of a web application.

The rates Amazon is offering are competitive with other players in the domain registration space. It’s possible to buy a .com for $12 from Amazon, which would ordinarily cost around $15 when purchased from GoDaddy. In addition, the service offers a variety of new top-level domains, like .technology and .shoes for people looking for some more exotic names.

Consumers might be a bit put off by the process of obtaining a domain, since it requires use of AWS’s web console, but web developers who are already using AWS could find the new service to be quality one-stop shopping for all of their web service needs.

The news comes more than a month after Google announced its entry into the domain name business, in a move to get more small businesses started with their own websites. Both moves have the potential to upset the domain registration industry, which hasn’t seen a whole lot of interference from major internet companies in recent years.

Both Amazon and Google have established brands with plenty of consumer trust, and they’re entering a market with companies that are known for trying to tack on additional charges to customers’ bills. That alone could be enough to threaten the status quo.

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