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9Mile Labs cohort II
9Mile Labs cohort II

9Mile Labs graduated nine new startup companies on Friday, showcasing a wide-range of new technologies from the Seattle business-to-business incubator. The nine companies completed a 4-month program, exchanging up to eight percent in equity for $35,000 in cash and intense mentorship sessions with more than 100 entrepreneurs and industry experts.

Lindsay of Theme Dragon
Lindsay Nelson of Theme Dragon

It marked the second cohort for the Seattle B2B incubator, which is led by former Microsoft Vice President Tom Casey; veteran venture capitalist Enrique Godreau; former Edifecs VP Sanjay Puri; former Expedia engineer Kevin Croy and others.

“We wouldn’t be who we are without them, and without everybody who has touched and shaped my company and these companies, and we wanted to celebrate that,” said Connect Consignment CEO Brent Wittke in remarks concluding the pitch sessions at the Four Seasons in Seattle.

9Mile’s Casey noted the effort to make all of the ideas happen in a profitable way. “We built the 9Mile Labs program around a set of experiential learnings, and grounded in a set of 9 core frameworks, the critical success factors for any startup business,” he said.

Nathanael Nienaber of Ghostruck

Here’s a look at the nine companies that presented on Friday.


Company description: Ghostruck is a rideshare for bulky items. It connects moving trucks with consumers who have something that won’t fit in their car.

Quote: “The only true competition is U-haul and your uncle’s truck,” said CEO Nathanael Nienaber, a former account executive at Georgia-Pacific.


Company description: GreenKrate has a unique approach to delivering household goods, grocery items and supplies to consumers and small businesses. 

Quote: “We are not just delivering household goods, and we not just delivering groceries. What I’ve really found we are delivering is time,” said founder Kivin Varghese, a former Amazon and Duracell employee.

Alec Matias of Pawzii
Alec Matias of Pawzii


Company description: Pawzii protects our nation’s pets with cloud-hosted applications for animal shelters and local governments to manage their pet licensing program and other life-saving operations. 

Quote: “Our first product is an online pet licensing application that the shelters can use to connect with more pet owners, and get them to register their pets in minutes,” said Pawzii co-founder Alec Matias, a former Zillow and NBCUniversal employee.

Theme Dragon

Company description: Theme Dragon helps marketers in small and mid-size businesses make smarter video marketing decisions through actionable recommendations and intelligent data. It supports them from planning and production to measuring results.

Quote: “We believe that video is the most powerful way to communicate a message,” said co-founder Lindsay Nelson, the co-founder of Paper Krane.


Brent Wittke of Connect Consignment
Brent Wittke of Connect Consignment

Company description: Engineroom360 helps small and mid-size online retailers, utilizing hosted platforms, to create online promotions and improve discoverability of products on their websites. 

Quote: “We track the engagement and conversion of existing promotions, and combine that with key financial metrics … to suggest new promotions,” said Mogens Madsen, the former head of business intelligence at Electrolux.

3D Product Imaging

Company description: 3D Product Imaging brings the 3rd dimension to the online retail space by providing a high-quality, fully rotational seamless 3D product viewer for e-commerce sites to improve conversion rates and reduce returns. 

Quote: “Shopping is an experience. We have to truly feel a product, experience it, feel the details of it to make that buying decision,” said CEO Derek Morrison, who previously worked at Amazon.

Connect Consignment

Company description: Cloud e-commerce software, enabling retail and consignment businesses to sell anything to anyone, anywhere. 

Quote: “Our unique e-commerce software enables resale for consignment business to sell anything to anyone from anywhere,” said founder Brent Wittke.

Martin Ramirez of Angles Media
Martin Ramirez of Angles Media


Company description: Cloudadmin is the best cloud-based inventory and sales management software for small and mid-size businesses in Mexico and Latin America. 

Angles Media

Company description: Angles Media helps businesses close more sales by delivering the right content to the buyer with the highest likelihood of influencing the sale.

Quote: “Now, marketers are empowered to treat their content as an instrument of sales,” said co-founder Martin Ramirez, a former Microsoft product manager.

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