Following a massive publicity push this week in advance of the launch of iOS 7 and the iPhone 5C and iPhone 5S, Apple’s chief executive has joined the ranks of the Twitterati.
Tim Cook, who prior to today didn’t have a presence on Twitter, picked up @tim_cook, complete with a verification check-mark today to chat about the launch of Apple’s new iPhone.
Here was Cook’s first (and so far only) tweet:
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.
— Tim Cook (@tim_cook) September 20, 2013
At the moment, Cook is keeping the list of accounts he follows to a tight 11 people. The CEO’s first follow was the Robert F. Kennedy Center, an organization he supported this year by donating a meeting over coffee to the organization’s annual charity auction. Cook has also said in the past that he counts RFK as one of the people who significantly influenced who he is as a person.
Cook’s other follows include Phil Schiller and Eddy Cue, two members of Apple’s executive team who beat him onto the social networking platform, as well as New York Times Columnist Thomas Friedman, CNN Anchor Anderson Cooper, “Late Night” host Jimmy Fallon and Laurene Jobs.