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Marc Klein of Populous uses Smartsheet to manage and monitor Super Bowl logistics from high above the field.

The Super Bowl for viewers is full of glitz, glamour and athleticism, but of course it takes a huge amount of behind-the-scenes coordination and logistics to making such a large event work.

Bellevue-based Smartsheet had an inside glimpse of the action this weekend, as its spreadsheet-style project management and collaboration tools played a key role in the whole thing.

Smartsheet customer Populous, an events design and management company that works on the Super Bowl and other major events, used Smartsheet to coordinate and manage all the behind-the-scenes details — everything from the loading dock schedule to the game-day credentialing process, to the movement of risers onto the field for the awards ceremony.

No, for the record, they didn’t have anything to do with the running the power system.

Smartsheet is also used at other major sports events and venues via the Populous relationship. Here’s a Smartsheet case study on how Populous uses its tools.

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