randstartupdayOne of the toughest and most important parts of growing a startup is building a team. Just look at the gray hair in Rand Fishkin’s beard.

Speaking at GeekWire Startup Day this past weekend, the Moz CEO talked about some of the toughest lessons learned by the company in the process of building its team — including some of the mistakes they’ve made along the way, and the systems they’ve figured out in the process.

One of those pitfalls, the company’s $12,000 bounty program for new engineers, has already generated an interesting discussion on GeekWire. For more, here’s the full video of Fishkin’s talk at the event, including his comments on the importance of cultural fit, building a “recruiting brand,” and a process for running a company in a measurable way that still tracks back to its core purpose.

Watch the video above, and check out the slides below.

[Editor’s Note: Moz is a GeekWire annual sponsor.]

Thanks to everyone who attended and supported GeekWire Startup Day. We’ll have more highlights from the talks in the days ahead.

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Editor’s note: Join us for our next big GeekWire event — the GeekWire Gala — on Dec. 4th at the Museum of History and Industry. Details and tickets here

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