The latest Google-branded smartphone in the Android ecosystem is slated to arrive Friday, according to a new rumor.

Evleaks, the infamous Twitter account which seems to be able to get its hands on anything and everything mobile-related, posted an image of a white Nexus 5 with the caption “In white. 11/1.”

The Nexus 5 has been Google’s worst-kept secret since its announcement of Android 4.4, “KitKat.” The initial promo video advertising the update showed a Google employee holding a Nexus 5 to capture the unveiling of a Kit Kat-themed Android statue at Google’s Mountain View campus. Since then, the phone, which is being built by LG and appears to be borrowing parts of the design from LG’s G2 smartphone, has popped up in FCC filings.

The Nexus 5 is Google’s latest attempt to keep Android a platform that isn’t solely controlled by Samsung, and maintain control over the overall direction of its mobile OS. The Nexus 4, unveiled a year ago, grabbed attention in part because of its $299 starting price, unlocked.

It’s not clear what the Nov. 1 date means, but it seems most logical for Google to announce the phone earlier in the week, which squares with hints Google executives were dropping last night.

Google Senior Vice President of Engineering Vic Gundotra coyly mentioned on Google+ last night that he had a hard time sleeping, and mentioned that Android chief Sundar Pichai might have been having trouble falling asleep as well. Pichai replied that he was already asleep. It could be that this is just playful ribbing between Google executives and not a sign of anything new, but coupled with Evleaks’s latest post, Google might have a new announcement coming down the line.

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