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pewtablet12The popularity of tablets continues to grow, according to the latest numbers from Pew.

msftipadcommercial12Pew’s research shows 35 percent of Americans 16 and older now owning a tablet, up 10 percent from one year ago. Though that’s not as steep of an increase from December 2011 to November 2012, when tablet ownership jumped 15 percent.

In terms of e-readers, one fourth of those in the U.S. own one. And about 43 percent own either a tablet or e-reader.

Tablet ownership is more common among higher-income folks, with 50 percent of households earning $75,000 or more using one, while 38 percent have e-readers.




The chart above shows the 16-to-17 age range as the highest percentage of tablet ownership, followed by 30-to-49. The 30-to-49 age range is also the group with the highest percentage of e-reader ownership.

Pew surveyed 6,224 Americans for this study. Here’s the full report.

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